calculator
Local Services Ads — Planning Tool
LSA Budget Calculator
Personal injury, Los Angeles & Orange County. Set your assumptions and see weekly spend, monthly cap, and cost per signed case.
Spend Inputs
Google recommends budget for ~10/week when using Maximize Leads mode.
LA/OC personal injury typically runs $150–$350/lead depending on submarket & competition.
Conversion Inputs
Industry range for PI LSA leads: 25%–34%. Faster response times push this higher.
Use a realistic average across your case mix, not your best outlier case.
Projected Outcome
$1,250
Weekly budget
$5,425
Monthly max (budget × 30.4 ÷ 7)
21.7
Leads / month
5.4
Signed cases / month
$1,000
Cost per signed case
13.3x
Fee revenue per $ spent
Published LA benchmark: ~$150–$344/lead
— your CPL is within range
How to read this. Set either your target lead volume or your weekly dollar budget — the other side of the equation updates automatically. Google's monthly max is calculated as weekly budget × 30.4 ÷ 7; once you hit it, your ad stops showing until the next month or a budget increase. These are planning estimates, not quotes — actual LSA pricing is set lead-by-lead in real time based on live competition in your zip codes, so treat this as a starting point to test against your first few weeks of real dashboard data, adjusting weekly rather than daily.